TikTok Is Furious About Olivia Rodrigo s Unlimited Chipotle Card
But what is the Chipotle Celebrity Card, and who gets one?
Diplo just comped the meals of 100 people at Chipotle using his Chipotle Celebrity Card. Here’s what that is and how to get one.
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- Diplo recently comped the meals of 100 people at Chipotle using his Celebrity Card.
- The personalized card grants unlimited Chipotle for a year, and can be renewed annually.
- While it’s called the Celebrity Card, Chipotle superfans and other notables are also considered for the card.
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A lucky group of 100 Chipotle-goers had their orders comped last week thanks to Diplo, who used his “Chipotle Celebrity Card” to pay for their meals.
The DJ went viral on TikTok after sharing a video of himself using the exclusive card to cover their orders. “Just hung out while everyone got their free food and people were so confused,” he wrote in the clip, which showed the reactions of shocked and excited customers as they discovered their food was free.
Chipotle’s TikTok account commented on Diplo’s video saying, “Celeb card holders take note.”
But what is the Chipotle Celebrity Card, and who gets one?
The Chipotle Celebrity Card is gifted to a select group of celebrities, athletes, musicians, and other notables who are outspoken superfans of the brand.
The card — which is specially designed and personalized for the recipient, and can only be used by the person it’s made for — allows the holder to order free food from the restaurant for one year.
“To be considered for a Celebrity Card, you must be an authentic fan of Chipotle and organically be sharing your passion for the brand in everyday life,” Candice Beck, director of social and influencers at Chipotle, told Insider.
According to Beck, the Chipotle Celebrity Card was first created for Ozzy Osbourne in 2003, after the musician and television personality regularly hyped up the chain on The Ozzy Osbourne Show.
Beck said the Chipotle Celebrity Card is typically only valid for one year in order to ensure they are “held by our most dedicated fans and those who continue to celebrate the brand.” Chipotle evaluates Celebrity Cards for renewals annually, except in the case of Osbourne, who is a cardholder for life, Beck said.
Once the selections are made, Chipotle delivers the cards in a “custom Baltic birch plywood box with a Chipotle in-house design etched into the top of the box,” according to Beck.
And the box isn’t the only elaborate part of delivery — Beck said Celebrity Card deliveries are often “tailored specifically to the recipient.” Addison Rae’s Celebrity Card, for example, was delivered to her by Tony Hawk on a customized Chipotle skateboard.
While some cardholders use their card “almost daily,” others use theirs with “moderate frequency,” Beck said.
“Over the past twenty years, this program has become iconic to our brand,” Beck said. “We receive daily inquiries from guests, athletes, agents, and others sharing their love for our food and requesting information on how to acquire one.”
TikTok Is Furious About Olivia Rodrigo’s Unlimited Chipotle Card
To state the obvious, Americans love Chipotle. In fact, Americans love Chipotle so much that it was voted America’s favorite Mexican chain several years in a row (via Restaurant Dive). But it’s not just the average American who loves Chipotle –- celebs can’t get enough either. According to Bustle, celebs like Jennifer Lawrence, Jay Z, Beyoncé, and Miley Cyrus also love burritos and other popular Chipotle menu items.
Even though it’s pretty cool to think you might run into one of your favorite celebs at Chipotle, the celebrity experience is often very different. Yes, we’re talking about the Chipotle celebrity card, which the chain issues to celebs vocal about their love for Chipotle. Per Entrepreneur, these cards allow celebs to get Chipotle for free, and their social media posts then advertise the restaurant to hungry fans.
If this seems a bit unfair –- you know, because celebs don’t need to budget for a Chipotle burrito –- you’re not alone. Actress and songwriter Olivia Rodrigo recently came under fire for using her own card to score free food (via Daily Dot).
The internet slams Olivia Rodrigo for getting free Chipotle
According to Daily Dot, Olivia Rodrigo faced backlash from fans after she posted a picture of her Chipotle celebrity card on her Instagram story. One fan’s TikTok went viral after he explained that the card allows Rodrigo to get as much free Chipotle as she wants for one year. Yup, she could order a dozen of those Chipotle bowls that had everyone talking, free of charge.
Needless to say, TikTokers were peeved. One person commented, “It rubs me the wrong way that famous rich people get things for free so often, like they don’t need it.” Another person wrote, “We’re complaining about it, but Chipotle now has us talking about them . so however much money they’re losing is worth it.” Others explained that this was just another way for Chipotle to advertise. Similar to the reason Costco doesn’t advertise, these businesses don’t need to advertise when celebs are doing it for them.
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