How Much Do People Make On OnlyFans in 2023
OnlyFans is a content subscription service. Founded in 2016 by British tech entrepreneur and investor Timothy Stokely in London, OnlyFans is a place for content creators to offer exclusive content their target audience can pay premium prices for. Creators can lock their content behind a paywall, allowing fans access for a monthly fee or one-off tip. Today, OnlyFans has more than 210 million registered users and more than 2.1 million content creators.
Ultimate Guide to Onlyfans
OnlyFans is a content subscription service. Founded in 2016 by British tech entrepreneur and investor Timothy Stokely in London, OnlyFans is a place for content creators to offer exclusive content their target audience can pay premium prices for. Creators can lock their content behind a paywall, allowing fans access for a monthly fee or one-off tip. Today, OnlyFans has more than 210 million registered users and more than 2.1 million content creators.
OnlyFans creators can post different kinds of content that appeals to whom they’re targeting. OnlyFans doesn’t have a lot of restrictions in place, so that makes it easy for content creators to post adult material, which is what the site eventually became known for. When people hear of OnlyFans, they normally think about the adult material from sex workers, models who share NSFW content, and more. But that’s not what the site was created for. Anybody can post anything they want to their OnlyFans.
Ultimate Guide to Onlyfans:
- How Does OnlyFans Work?
- Who Uses OnlyFans?
- How Much Can You Earn on OnlyFans?
- Get Paid for OnlyFans Referrals
- Subscription-based social media
- Social media and subscription businesses
- Onlyfans Statistics
- Top Onlyfans Earners
How Does OnlyFans Work?
The purpose of OnlyFans is to provide a platform for creators to create and distribute valuable, premium content they can’t get anywhere else. Creators can set their page to be free or paid and fans then pay to get access to the exclusive content. While creators can create accounts for free, when they earn money from the platform OnlyFans pays out 80%, keeping 20% of the earnings as a fee.
Since a lot of the content on OnlyFans is explicit, users have to be at least 18 and will need a government-issued ID in order to sign up. Every creator’s branded content is also protected by OnlyFans, ensuring that it can’t be shared outside the platform. In fact, if a user tries to take a screenshot on the site, the content will show up blacked out. Users are also subject to banning if they’re caught trying to screenshot or record what’s going on.
Who Uses OnlyFans?
OnlyFans can be used by anyone. OnlyFans is home to writers, poets, inspirational speakers, authors, artists, chefs, and more. But the site is more commonly known for being a content hub for sex workers, porn stars, and more.
Since OnlyFans lets people post content that would get them banned on other social media sites like Facebook and Instagram, it’s also widely used by sex workers and amateur pornographers who upload videos and images, and who interact with their fans using direct messages.
How Much Can You Earn on OnlyFans?
OnlyFans sets minimum and maximum subscription rates. The minimum subscription price is $4.99 per month and the maximum subscription price is $49.99 per month. Creators can also set up tips or paid private messages starting at a minimum of $5. Paid tips and private messages can not only boost earnings but help creators engage their fans and build a loyal following.
Miss Swedish Bella (aka Monica Huldt) is one of the top-earning creators on OnlyFans despite the fact that her monthly subscription price is set at $6.50. She makes the bulk of her money through the fees she chargers for commissioned work sent via private message. Business Insider reports that Huldt brings in $750,000 per year on OnlyFans.
Even though Huldt had a large Instagram following before she joined OnlyFans, she revealed to Business Insider that she works on OnlyFans content seven days a week to maintain her level of earnings. Huldt offered up some advice for creators considering joining OnlyFans to earn money: “I would never advise someone doing it if they only wanted to do it like two days a week or something. It’s not a part-time thing in your mind. You wouldn’t make enough money.”
This is echoed by many online sex workers who have established a presence on OnlyFans. Many of them talk about how difficult it is to earn decent money on the platform since a big part of it is wrapped up in being able to build a following. Beyond that, you have to spend time and energy to produce content consistently for some time before the account starts turning a big enough profit.
OnlyFans creators can sell personalized or interactive content on the site for additional fees. Some creators have built a tip menu that details the content and interactions they’re offering and how much each costs. Again, OnlyFans takes 20% of the earnings creators bring in and offer this advice on earning money on the platform: “Your earning forecast really depends on the quality and quantity of the content you upload. The more you post, the more incentive there is for your fans to subscribe (and remain subscribed) to your profile.”
Get Paid for OnlyFans Referrals
OnlyFans also offers a referral program in which those who refer a creator to the platform can earn 5% of the referred creator’s earnings for the first 12 months up to the first $1 million earned by the referred creator. There are no limitations to the number of referred creators or total referral earnings. Referrals are paid out monthly on the first business day of the month.
The referral program used to payout 5% of the referred creator’s earnings for life but with the platform’s popularity, referrals are now being limited to the year following signup, up to the first $1 million earned by the referred creator. Some creators have taken to creating and supporting a petition to push OnlyFans to reinstate the old system, especially since many sex workers are relying on the OnlyFans platform for their income. When you consider that OnlyFans already takes 20% off the top of creator earnings, this isn’t really an unfair expectation.
Subscription-based social media
Subscription-based social media is an emerging money-making opportunity for technical and creative entrepreneurs. In a subscription-based social media platform, users pay for and subscribe to receive and utilize a specific product or service for a certain period of time.
Even though subscription-based models are more common and popular off the Internet (like gym memberships, newspaper subscriptions, and streaming favorite shows on Netflix and Hulu), the popularity is growing every day for many online businesses.
Social media and subscription businesses
Businesses and growing brands can benefit from subscription-based social media platforms in several ways:
- Businesses can start conversations about the products and services they offer online. This can encourage communication and establish a growing community for your business. This strategy can also be useful to help the business differentiate themselves from their competitors to existing and prospective buyers. Through a subscription-based social channel, businesses can build excitement about their offerings and drive up demand.
- Subscription-based social media platforms help businesses provide genuine value to their customers and brand advocates. Thanks to the excitement and convenience of a subscription on social media platforms, customers can become ambassadors to your brand and inadvertently help you in your marketing efforts.
- When a customer subscribes to your business, they’re investing in your long-term success. A subscription is a (relatively) long-term commitment. People want to see more from you every single month. It’s repeat business.
The Internet has evolved into a platform with myriad offerings – from social media to e-commerce, to mention a few. Social media has evolved from simply being a channel for people to communicate between themselves, to a marketing tool for businesses to utilize. Similarly, we are seeing how online businesses are implementing an entirely new business model – the subscription-based. The online subscription-based industry is doing well, with strong growth for most companies. Some of this can be attributed to how the businesses utilize social media not only as a marketing tool, but to gather customer insight as well.
OnlyFans is just one of the subscription-based social media platforms that are popping up. MeWe, a subscription-based social network that prides itself on being the anti-Facebook has launched a premium service, giving users of the platform the option to pay for services like adding a business page, adding voice and video calling, and adding cloud storage. For $4.99 a month, users can get access to all of the premium features. MeWe has already gained millions of users on its platform who are looking for an alternative to Facebook.
Since the global COVID-19 pandemic began in early 2020, searches for “onlyfans” have increased tremendously on Google and OnlyFans reports that between March and April the site saw roughly 200,000 new people subscribing to the site each day, resulting in a 75% increase of new users. Only time will tell if this upward trajectory will continue for OnlyFans but what is clear is that subscription-based social media is a viable and thriving answer to social distancing and our increasingly digital world.
Onlyfans Statistics
1. OnlyFans Has Paid Out More Than $5 Billion to Creators
Since its establishment, OnlyFans has disbursed over $5 billion to creators. The platform’s top earners have disclosed monthly earnings exceeding $200,000, although some may be earning significantly more.
2. Bella Thorne Earned More Than $1 Million in Her First 24 Hours
Actress, singer, and model Bella Thorne made quite an impact during her short period on OnlyFans. Her time on the platform may have been brief, but it was clearly eventful.
She joined OnlyFans in August 2020, setting a platform record in her first 24 hours, earning more than $1 million in revenue. She had enabled this by announcing her plans in a video montage on her Instagram account (where she has 25.1 million followers).
Before long, her earnings had doubled to $2 million. She had set her OnlyFans subscription at $20 per month (with a limited-time 20% discount for a one-month subscription and 15% off if fans purchase three- or six-month access).
Thorn later claimed that she had opened her OnlyFans account as an experiment for a documentary by filmmaker Sean Baker. Baker has strenuously denied this, however.
Ultimately, Bella Thorne only remained on OnlyFans for a short while. She caused controversy for offering $200 pay-per-view photos for “naked” pictures, but the images actually showed her wearing lingerie. This caused numerous refund requests, resulting in OnlyFans allegedly changing the rules regarding payment rates and chargebacks. Sex workers on the platform complained that Thorn’s actions reduced their livelihood.
3. Most Accounts Take Home Less Than $151 Per Month
The highest earners on OnlyFans pull in $100,000 or more each month, in contrast to the typical creator who has 21 subscribers and brings in $151 monthly. From every subscription sold, OnlyFans takes a 20% cut, leaving the remaining 80% for the creator.
A different survey revealed that on average, an OnlyFans creator makes about $180 every month. These figures are derived from a creator sample and may not encapsulate the earnings of all creators on the platform – naturally, only OnlyFans possesses a comprehensive understanding of the earnings landscape.
However, it must be pointed out that one reason for this inequality is that the majority of OnlyFans accounts have no fans at all. They aren’t set up for serious broadcasting.
4. Top 1% of Accounts Make 33% of the Money
However, as XSRUS observes, the revenue of content creators follows a classic power-law distribution. The top performers earn substantially more than everybody else. The top 1% of accounts make 33% of all the money, and the top 10% of accounts make 73% of all the money.
Of course, influencers and celebrities have a natural advantage when it comes to earning money on OnlyFans. They bring a ready-made audience with them. It presumably isn’t hard to bring a proportion of an existing sizable Instagram following to OnlyFans and make money from them.
5. Average Earnings from OnlyFans is $150-180/month
XSRUS has crunched the numbers to come up with some estimated earnings by OnlyFans creators. They calculate that the median accounts earn about $150-180/month. However, they do observe that their calculations exclude tipping, as there is no information available about money received as tips on OnlyFans.
6. OnlyFans Takes a 20% Cut on its Users’ Transactions
OnlyFans’ business model is straightforward. They provide a platform for paywalled content. Creators make and post exclusive content, for which their subscribers pay. OnlyFans takes a cut of those payments.
In fact, OnlyFans keeps a very healthy 20% of any payments that subscribers make. The more you charge and the more subscribers you have, the more money that OnlyFans makes. And this applies to all payments on OnlyFans, not just the adult content.
As XSRUS observes, OnlyFans has a better model than Uber or Airbnb. An owner of an Uber car or Airbnb property can only cater to one group of customers at a time. However, there is no such limit of an OnlyFans channel. You can add extra subscribers at any time, and all can watch content simultaneously, with OnlyFans receiving a 20% commission from everybody. “On OnlyFans, it’s multiplicative — the same selfie can serve 10 adoring fans or 1000.”
7. 500,000 New Users Per Day!
By extending the present growth trajectory, analyzing Google search trends, and considering our data, we project that around 500,000 new users are signing up on OnlyFans daily.
8. 7,000 New Content Creators Per Day
In 2023, it’s projected that OnlyFans welcomes approximately 7,000 new content creators daily. This showcases a strong wave of creators joining the platform, signifying its sustained growth and allure as a venue for content creation and monetization.
9. 210 Million Registered Users
Tim Stokely, the CEO of OnlyFans, states that as of 2023, the platform boasts over 210 million registered users.
We strike the same problem with a lack of official registered user numbers as we did for content creators. We can merely extrapolate from articles published over time.
The worldwide pandemic has led to extended home stays and isolation for many, significantly contributing to OnlyFans’ expansion.
By extending the current growth trend, analyzing Google search patterns, and considering our data, we project that around 500,000 new users are signing up on OnlyFans daily.
Top Onlyfans Earners
Most of the top earners were already celebrities before jumping on OnlyFans, so it shouldn’t be surprising that they have enormous fan bases willing to pay top dollar for exclusive content from them. Don’t look at the top earners on the platform as competition. Instead, use their stories as inspiration and advice on how you can also use OnlyFans to generate revenue.
As a content creator on OnlyFans, you get to set your own rates and decide what type of content you want to create and when. Unlike social media platforms, OnlyFans allows creators to do what they’re interested in doing, not catering to a specific brand’s idea of what’s best. OnlyFans gives content creators the freedom to be who and what they want to be.
All numbers below are estimated as of 2023 and collated through various media outlets and research reports.
How Much Do People Make On OnlyFans in 2023?
We will provide you with well-researched, recent, and the most accurate data we can find on this topic. First, we will get more familiar with OnlyFans.
If you’ve landed here, but you don’t know what OnlyFans is all about, you will soon know.
OnlyFans is a social media platform that is less than six years old in the social media world.
It was launched in November 2016, so it has entered its sixth year. Tim Stockley, a British businessperson, is the founder and the CEO of OnlyFans.
OnlyFans is most focused on adult content, although you will find a few fitness gurus, foodies, and workout influencers on the platform.
OnlyFans is made up of content creators and fans (followers/subscribers). This was the main reason it was founded.
Content creators are OnlyFans users who earn money by offering one-time tips or a subscription-based content solution.
The subscriptions are for exclusive content you cannot get anywhere else.
Followers, or fans are the subscribers of the adult content found on the platform.
Now that you have an idea of what OnlyFans is and how it works, we will discuss the article topic and answer how much do people make on OnlyFans.
How Much Do People Make On OnlyFans in 2023?
The average content creator on OnlyFans makes only $151 to $180 per month, which requires a lot of work for little compensation.
However, there are some who make six figures or more.
Due to an increase in content creators and competition, people who used to make $200 per month are making closer to the new OnlyFans average monthly income.
Naturally, the content creators earning bigger money are the most popular creators with the most subscribers.
We have the latest data on the estimates of how much some of the most popular OnlyFans creators made last year.
We will discuss the top earners on OnlyFans next.
Who Are the Top Earners On OnlyFans?
The average person on the platform may not make much, but this platform has it higher earners.
Top OnlyFans performers can rake in between $5,000 and $100,000 per month, though that’s not typical.
As we mentioned, the average earnings on OnlyFans is only about $180 per month.
In these next few paragraphs, we will address five of the top earners on the platform.
It’s worth mentioning that most creators (88%) keep their subscriber numbers and earnings hidden.
Therefore, some of this is estimated, but some top performers have publicly admitted to their OnlyFans earnings.
1. Blac Chyna – 33 Years Old
Her real name is Anglea Renée White, but under her pseudonym, she is an influencer, model, socialite, and reality star who charges $19.99 per month for her subscriptions for exclusive foot fetish and other adult content videos and photos.
Initially, her subscription rate was beyond the top tier due to her affiliation with Rob Kardashian, and Tyga, but she lowered it to a more reasonable fee. Her current estimated earnings are about $20 million per month.
2. Bella Thorne – 23 Years Old
Bella Thorne is an influencer, actress, singer, and model from Sherman Oaks, California. She doesn’t charge a subscription fee for her content.
However, she offers her most revealing content at premium prices that make her an estimated $11 million per month.
3. Cardi B – 28 Years Old
Cardi B is a well-known hip hop artist from Atlanta, Georgia, with a whopping 101 million Instagram followers, so it shouldn’t come as a surprise that she’s a top earner on OnlyFans.
Even with only six posts, she’s earning an estimated $9.34 million each month. She charges only $4.99 per month for her content.
4. Tyga – 31 Years Old
Tyga is a show-all OnlyFans kinda guy, who is making an estimated $7.69 million per month with his content.
He’s a hip hop artist and television personality from Bel-Air, California.
He charges $20 per month for a subscription to his content, which is reportedly mostly images of scantily-clad women.
5. Safaree Samuels – 40 Years Old
Safaree Samuels, formerly Nicki Manaj’s partner (professionally and personally), is a businessman, hip hop artist, and television personality from New York, New York making an estimated $1.91 million each month with his $15 per month subscription-based content.
Related: Remote Work Statistics and Trends in 2023: Is it Effective?He is 8th on the list of top earners.
There are five of OnlyFans top earners. The first four are in order of earnings, but the last one is 8th among those who earn the most on the platform.
No matter how you slice it, each one of these top performers is making a boatload of money each month.
It’s worth repeating that these are estimated earnings.
How Many Creators and Fans Use OnlyFans?
That’s a very massive figure, since out of these global users, there are only 1.5 million creators.
So, the biggest part of the platform’s user base is made up of followers who may also be subscribers to at least one content creator.
How else could creators make money? You need fans and subscribers, right?
With 170 million plus and growing global users on OnlyFans, there is plenty of earning potential with fewer than 2 million creators on the platform.
How much do people make? Right now, just around $180 on average, but as this platform grows, that number could go either way.
Conclusion
After reading this article, you should have a good grasp of its content and its user base, both content creators, and fans.
How much do people make on OnlyFans in 2023? As we mentioned, the average OnlyFans creator makes about $180 per month at the most.
However, we did mention some top earners making millions each month.
There is money to be made, but your content needs to fall within a popular category and be unique and competitive.
As you might imagine, adult content is the most popular on OnlyFans, but it’s not the only content.
There is also content in the categories of fitness training, modeling, cosplay, gaming, travel, cooking and recipes, and beauty tutorials.
Are you a content creator on OnlyFans? Would you consider creating content on the platform?
Would you join OnlyFans to subscribe to a personality or a specific category of content?
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